Mazda - "Don't scroll and drive"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

11292

Titulo	Don't scroll and drive
Agência	BBR Saatchi & Saatchi
Campanha	Don't scroll and drive
Anunciante	Mazda
Marca	Mazda
Data da primeira Transmissão/Publicação	2017 / 7
Sector Empresarial	Automóveis
Filosofia	That's why Mazda decided to launch a new campaign: smack in the middle of people's social feed, right as they were scrolling down it.
Problema	"Distracted driving" is what they call it. It's a treacherous innocuous name – meant to cover anything from taking your eyes off the road to check your baby hasn’t chocked on his pacifier, right down to taking your eyes off the road to scroll down your Facebook feed and check who's liked your latest profile pic. And let's be honest, that happens way more often than anything else. But worst of all it's killing people. Lots of them.
Tipo de Mídia	Mobile
Comprimento	28 seconds
Chief Executive Officer (CEO)	Yossi Lubaton
Chief Creative Officer	Idan Regev
Creative Coordinator	Eva Hasson
Diretor de Estratégia	Lora Goichman
VP Content & Production	Dorit Gvili
Executivo de contas	Gil Gershon
Supervisor de conta	Aviv Benzikri
VP of Client Services	Ben Muskal
Equipa criativa	Ran Even
Equipa criativa	Roy Zoaretz
Equipa criativa	Gal Mamalya
Equipa criativa	Idan Kligerman
Equipa criativa	Ori Hasson