Titulo | If Only For A Second 4 |
Titulo (língua original) | Ne serait-ce qu'une seconde |
Agência | Leo Burnett Paris |
Campanha | If Only For A Second |
Anunciante | Mimi Foundation |
Marca | Fondation Mimi |
Data da primeira Transmissão/Publicação | 2013 |
Sector Empresarial | Associações de informação e de luta contra doenças |
História | June 17th, 2013 , at the initiative of the Mimi Foundation and in collaboration with Leo Burnett France , 20 cancer patients participated in a unique makeover experience . They were invited to a studio where they got their hair and makeup done without being able to see themselves during the transformation. A photograph then immortalized the moment they opened their eyes. This discovery allowed them to forget the disease, if only for a second. |
História (língua original) | Le 17 juin 2013, à l’initiative de la Fondation Mimi et en collaboration avec l’agence Leo Burnett France, 20 personnes atteintes du cancer ont participé à une expérience de relooking inédite. Elles ont été invitées dans un studio où elles ont été coiffées et maquillées sans qu’elles ne puissent se voir. Un cliché a immortalisé l’instant où elles ont ouvert les yeux. Cette découverte leur a permis d’oublier la maladie, ne serait-ce qu’une seconde. |
Filosofia | The project was conducted in two stages. The first took place in Brussels in June, where the Mimi Foundation and Leo Burnett reunited the photographer Vincent Dixon and the director Coban Beutelstetter. One of them had the mission to capture the second when the people saw themselves after the transformation, the other to film every moment of their experiences. The second stage of the project was to organize a photo exhibition for the families of the patients on November 7th, 2013. The idea was to reveal at the same time all the photographs taken by Vincent Dixon . Within a second, smiling faces were seen all over the room. At that very moment, the cancer did not exist for the family members either. |
Filosofia (língua original) | La première, en juin dernier à Bruxelles, La Fondation Mimi et l’agence Leo Burnett ont fait travailler conjointement le photographe Vincent Dixon et le réalisateur Coban Beutelstetter. L’un avait pour rôle d’immortaliser la seconde où ces personnes se sont redécouvertes. L’autre avait pour mission de filmer chaque instant de cette expérience. La deuxième étape du projet consistait à organiser une expo photo le 7 novembre 2013 à destination des familles des patients. L’idée était de leur révéler au même moment les clichés réalisés par Vincent Dixon. En un instant les sourires se sont propagés. A cette seconde précise, pour les familles aussi, le cancer n’ existait plus. |
Tipo de Mídia | Imprensa e publicações |
Comprimento | |
Director de publicidade | Myriam Ullens de Schooten |
Director de publicidade | Marianne Wagner |
Director executivo criativo | Xavier Beauregard |
Director de arte | Stéphanie Thomasson |
Redator | Stéphane Gaubert |
Account Manager | Elise Ziri Bret |
Account Manager | Cécile Balut |
Account Manager | Valerio Pasqualini |
Art Buyer | Claire Sougy |
Fotógrafo | Vincent Dixon |
Produtora | Prodigious |
Produtor | Pierre Marcus |
Realizador | Coban Beutelstetter |
Produtor da agência | Elisabeth Boitte |
Produtor da agência | Antoine Grujard |
Pós-produção | Franck-Hervé Marc |
Pós-produção | Antoine Daubert |
Pós-produção | Sophie Leger |
Música | Prodigious |
Música | Laurent Favard |