Girl Guides of Canada - "Girls Let's Go!"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canadá

3299

Marca: Girl Guides of Canada
País: Canadá

Anunciante: Girl Guides of Canada

Titulo	Girls Let's Go!
Agência	Zulu Alpha Kilo
Campanha	Fire Songs
Anunciante	Girl Guides of Canada
Marca	Girl Guides of Canada
Data da primeira Transmissão/Publicação	2021 / 9
Sector Empresarial	Cultura, ócio e desporto
História	A new series of “Fire Songs” created for Girl Guides of Canada: classic campfire sing-along songs transformed into anthems that celebrate the fiery spirit of girls. Each well-known tune ¬was updated with new lyrics reflecting the confidence, power and mutual support girls find among each other at Girl Guides. The tracks feature music rewritten to capture the unignorable attitude of girls today, and vocals recorded by a group of real girls who also performed in a series of music videos bringing the Fire Songs to life.
Tipo de Mídia	Viral
Comprimento	105 seconds
Chief Creative Officer	Zak Mroueh
Director executivo criativo	Brian Murray
Director de arte	Sarah Quinto
Redator	Julia Forrester
Designer	Dejan Djuric
Designer	Crystal Huang
Account Manager	Alexa Macdonald
Account Manager	Kara Oddi
Account Manager	Alyssa Guttman
Executive Strategy Director	Heather Segal
Digital Strategist	Shaunagh Farrelly
Producer	Elvira Labate
Producer	Tim Lynch
Producer	Revital Grunberg
Director de publicidade	Jill Zelmanovits
Director de publicidade	Andrea MacBeth
Director de publicidade	Heather Palm
Director de publicidade	Heather Auden
Director de publicidade	Joy Jochico
Media Manager	Michelle Jairam
Media Manager	Cobi Grein
Media Manager	Natasha Cappelli
Media Manager	Alessia Bolzon
Produtora	The Field Experience
Realizador	Emma Higgins
	SNDWRX
Music Director	Didier Tovel
Pós produção	Zulubot
Post-production Producer	Adam Palmer
Post-production Producer	Sarah Dayus
Editor	Ashlee Mitchell
Editor	Jay Baker
Production Artist	Mila Lukezich