| Titulo | Set The Tone |
| Agência | Zulu Alpha Kilo |
| Campanha | Set The Tone |
| Anunciante | Harry Rosen |
| Marca | Harry Rosen |
| Data da primeira Transmissão/Publicação | 2020 / 9 |
| Sector Empresarial | Vestuário Masculino |
| História | Harry Rosen is Canada’s most iconic luxury fashion brand. Building upon its 66-year legacy of craftsmanship and family values, the company has recently launched a new brand platform to reach the modern consumer, titled ‘SET THE TONE’. From an anthemic launch film featuring a new tone of voice to a digital-forward design system, Harry Rosen is inviting today’s consumer to dress with purpose and lead by example. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Pós produção | Alter Ego |
| Chief Creative Officer | Zak Mroueh |
| Director executivo criativo | Wain Choi |
| Director assistente criativo | Kevin Sato |
| Director de arte | Kevin Sato |
| Director assistente criativo | Vinay Parmar |
| Redator | Vinay Parmar |
| Designer | Jeff Watkins |
| Designer | Vince Rozas |
| Designer | Zoe Kim |
| Designer | Kevin Sato |
| Account Manager | Mike Sutton |
| Account Manager | Eric Kormos |
| Planning Team | Tim Hopkins |
| Planning Team | Sean Bell |
| Produtor da agência | Christine Taranco |
| Director de publicidade | Trinh Tham |
| Director de publicidade | Sarah Berger |
| Director de publicidade | Maricar Dionisio |
| Media Manager | Tim Hughes |
| Media Manager | Barbara Glover |
| Media Manager | Valentina Dybka |
| Media Manager | Marc-Andre Giasson |
| Produtora | Asymetric Productions |
| Realizador | Kacper Larski |
| Director de fotografia | Christophe Collette |
| Producer | Katy Maravala |
| Produtor executivo | Evan Landry |
| Produtor executivo | Nick Burry |
| Empresa de produção | Outsider Editorial |
| Editor | Chris Murphy |
| Editor | Cam Anderson |
| Assistant Editor | Lia Han |
| Producer | Kayan Choi |
| Executive Producers | John Szebegyinski |
| Executive Producers | Kristina Anzlinger |
| Colorist | Conor Fisher |
| Color Assist | Jonah Venneri |
| Flame Artist | Eric Perrella |
| VFX Assistant | Victoria Gaston |
| SNDWRX | |
| Music Creative Director | Didier Tovel |
| Sound Engineer | Eric Hulme |
| Sound Engineer | Geoff Devine |
| Fotógrafo | Kacper Larski |
| Illustrator | Steven Noble |
| Retocador digital | Jim Tinios |
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