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Fred & Farid
Fred & Farid
CCO at Fred & Farid Group
Paris, França
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TituloBelieve in Time
Agência
Campanha Believe in Time
Anunciante Rémy Cointreau
Marca Louis XIII
Data da primeira Transmissão/Publicação 2022 / 3
Sector Empresarial Bebidas espirituosas
História The film reminds us of the human being's place in the universe, and the infinite time it takes for great things to happen. It takes the audience through the birth of the universe, the time it took for the Himalayas to be formed, the time for humans to stand up and control the use of fire, the time it took to fly and the age of the oldest tree on earth “Methuselah.” Solange’s music gives pace to this narrative. Mati Diop and Solange Knowles spoke extensively about creating an artistic film that celebrated the process- Solange Knowles honing in on all the ways it could be interpreted sonically. The featured original track was built in real time: starting with one instrument, adding another layer, building upon all of the sonics and textures, the process building up to the larger idea that flourishes, culminates and embodies the feminine spirit of Mother Earth.
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