President & Co-Creative Director
at
Needleman Drossman & Partners
New York, Estados Unidos
| Titulo | Atlanta |
| Agência | Needleman Drossman & Partners |
| Campanha | New Yorker - Rheingold |
| Anunciante | Rheingold Brewing Co. |
| Marca | Rheingold |
| Data da primeira Transmissão/Publicação | 1999 / 8 |
| Produto | Beer |
| Sector Empresarial | Cervejas, sidras |
| Legenda | New York's Beer Since Yesterday. |
| História | Playing on Mets/Braves rivalry, our New York guy puts down Atlanta (fans, city, team) and touts the virtues of Rheingold Beer. |
| Filosofia | Tie Rheingold to New York City baseball, in a hip manner, with lots of NY attitude. |
| Problema | Re-establish Rheingold Beer in the city where it was #1 for many years in a contemporary way, which would appeal to new consumers and the older drinkers who remember it. |
| Tipo de Mídia | Rádio |
| Comprimento | |
| Mercado | Estados Unidos |
| Director criativo | Bob Needleman |
| Director criativo | Neil Drossman |
More Work
SEE ALLRapper
- MARCA:
- The Blue Ribbon Prostate Initiative
- AGÊNCIA:
- Needleman Drossman & Partners
Untamed
- MARCA:
- Stetson
- AGÊNCIA:
- Needleman Drossman & Partners
Learning Disabilities
- MARCA:
- Kids In Need
- AGÊNCIA:
- Needleman Drossman & Partners
The Navel
- MARCA:
- Folonari
- AGÊNCIA:
- Needleman Drossman & Partners
The Toe
- MARCA:
- Folonari
- AGÊNCIA:
- Needleman Drossman & Partners
Lattitude 45
- MARCA:
- Parallèle 45
- AGÊNCIA:
- Needleman Drossman & Partners