Nassau University Medical Center - "Game"

Needleman Drossman & Partners

Needleman Drossman & Partners New York, Estados Unidos

2414

Titulo	Game
Agência	Needleman Drossman & Partners
Campanha	Aren't You Glad You Live Here - Nassau University Medical Center
Anunciante	Nassau University Medical Center
Marca	Nassau University Medical Center
Data da primeira Transmissão/Publicação	2002 / 6
Produto	Hospital
Sector Empresarial	Hospitais e clínicas
Legenda	Now, Aren't You Glad You Live Here.
História	We hear an announcer interact with someone playing basketballl and about to hurt themselves.
Filosofia	Research indicated that many consumers knew only that NUMC was a good hospital for emergency care. They were open to learn more. We created a campaign that capitalized on the high caliber and professional accomplishments of the hospital's physicians in a relevant, believable manner and tied NUMC closely to Long Island to appeal to the Long Island-centric consumer.
Problema	Nassau University Medical Center, formerly Nassau County Medical Center, was for many years considered the hospital of last resort. It was critical to Nassau County to turn the hospital around.
Tipo de Mídia	Rádio
Comprimento	60 seconds
Mercado	Estados Unidos
Director criativo	Bob Needleman
Director criativo	Neil Drossman
Produtor da agência	Marty Friedman