Titulo | Bald |
Agência | Needleman Drossman & Partners |
Campanha | It Makes A Difference - ECEC Oil Heat |
Anunciante | East Coast Energy Council |
Marca | Oil Heat |
Data da primeira Transmissão/Publicação | 2001 / 4 |
Sector Empresarial | Autoridades energéticas e hidráulicas |
Legenda | Oil Heat. It makes a difference. |
História | We hear a man talking about how moving to a house with oil heat reversed his male pattern baldness. |
Filosofia | Refresh the image of oil heat with an irreverent, attention-getting campaign designed to appeal to this younger consumer. |
Problema | Oil heat has been losing customers to gas heat. Gas heat's positioning as a clean, more modern alternative is convincing many younger homeowners to switch. |
Tipo de Mídia | Rádio |
Comprimento | |
Mercado | Estados Unidos |
Director criativo | Bob Needleman |
Director criativo | Neil Drossman |
Produtor da agência | Marty Friedman |