Chief Creative Officer/Partner
at
North Castle Partners Advertising
Stamford, Estados Unidos
| Titulo | Soccer Dad |
| Agência | North Castle Partners Advertising |
| Campanha | Soccer Dad |
| Anunciante | People's Bank |
| Marca | People's Bank |
| Posted | Julho 2000 |
| Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
| Legenda | It's Possible. At People's. |
| História | Build awareness and trial of People's by positioning them as Connecticut's objective provider of investment and insurance products. |
| Filosofia | People's objectivity is demonstrated by contrasting it with an example of a complete lack of objectivity. This takes the form of an overly-exuberant father who is watching his son's pee-wee soccer game. The spot also leverages the wide range of instantly-recognizable investment and insurance brands offered by People's, further demonstrating their impartial approach in meeting customer financial needs. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Redator | Doug Tenaglia |
| Director de arte | Ed McCabe |
| Produtor da agência | Marcy Hallerman |
| Realizador | Blair Hayes |
| Música | Russo Grantham |
| Produtora | The Hayes Office |
| Director criativo | Jonathan Iafeliece |
More Work
SEE ALLKool Stuf Happens
- MARCA:
- Kool Stuf
- AGÊNCIA:
- North Castle Partners Advertising
The Bagheads
- MARCA:
- pHisoderm Acne Wash
- AGÊNCIA:
- North Castle Partners Advertising
Griffey
- MARCA:
- Sportz
- AGÊNCIA:
- North Castle Partners Advertising
Sheep Serenader
- MARCA:
- Pilsner Urquell
- AGÊNCIA:
- North Castle Partners Advertising
Nice
- MARCA:
- Filene's Basement
- AGÊNCIA:
- North Castle Partners Advertising
Bowling shirt
- MARCA:
- Filene's Basement
- AGÊNCIA:
- North Castle Partners Advertising
Key tag
- MARCA:
- Star Market Grocery Stores
- AGÊNCIA:
- North Castle Partners Advertising