Chief Creative Officer/Partner
at
North Castle Partners Advertising
Stamford, Estados Unidos
| Titulo | Griffey |
| Agência | North Castle Partners Advertising |
| Campanha | Griffey |
| Anunciante | Nabisco |
| Marca | Sportz |
| Posted | Abril 2000 |
| Produto | Crackers |
| Sector Empresarial | Biscoitos, pão, bolachas |
| Legenda | Wanna Try New Sportz |
| Filosofia | The goal of advertising is to introduce this exciting new snack to kids aged 6-12 and to make Sportz the brand that kids ask their parents for. |
| Problema | Our objective was to aggressively launch the new sports-shaped snack cracker from Nabisco Sportz. A major new launch from Nabisco, Sportz comes in two flavors, Cheddar and Pizza, and features 6 different sports shapes. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Estados Unidos |
| Director criativo | Jonathan Iafeliece |
| Redator | Stephen Mark |
| Director de arte | Steven Garbett |
| Produtor da agência | Jack Blandford |
| Realizador | Marcus Raboy |
| Actor/celebridade | Ken Griffey Jr. |
| Produtora | Gas, Food, and Lodging |
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