Bin Zhang
Shanghai, China
TituloPing Pong
Titulo (língua original)Mandrain
Agência
Campanha Ping Pong
Anunciante Shanghai Social Protection Bureau
Marca Shanghai Governor
PostedFevereiro 2006
Produto Care of Growth
Sector Empresarial Serviços domésticos e públicos
Legenda Open your heart, share the growth of joy!
História The Task:

Since China has one child policy, most of the parents were spoiled their only child in a negative way. Such as knock up their child alone at home to avoid public activities which will cause Autism.
Filosofia The Naked Idea:

The game of ping-pong, which suppose has to play by two persons.
A poor lonely kid can only play with his shadow on the wall, which blocks the communication and also the share of joy deep down child’s heart.
The shocking scene at the end is not only one child has this situation, on the other side of the wall there has more… and more in order to call for parent’s attention on this serious matter.
Problema The Promise:

The ending super “Open your heart, share the growth of joy!” is encourage the child to break the wall in their heart and join social community’s activities.
Resultado Educating parents to care their child of growth not only physically but also mentally healthy.
Tipo de Mídia Televisão e Cinema
Comprimento
Mercado China
Director executivo criativo
Produtor da agência
Director de arte
Producer

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