Titulo | Cards |
Agência | Team One |
Campanha | Cards |
Anunciante | Lexus |
Marca | Lexus |
Posted | Fevereiro 2009 |
Produto | ES |
Sector Empresarial | Automóveis |
Legenda | www.cardstacker.com |
História | Lexus is promoting the vibration-absorbing features of the ES vehicle with a television commercial featuring Guinness world record holder for card stacking, Bryan Berg. |
Problema | Placing the car in the middle of a city of cards, the spot depicts how the active engine mount in the ES eliminates even the slightest vibration. Bryan spent eighteen days stacking 2,016 decks of playing cards (108,864 in total), at a rate of 112 decks a day. The city consisted of over 30 towers, the tallest of which was 13 feet high. |
Tipo de Mídia | Televisão |
Comprimento | |
Efeitos especiais | A52 Visual Effects |
Empresa de design sonoro | Stimmung |
Card Stacker | Bryan Berg |
Chief Creative Officer | Chris Graves |
Group Creative Director | Jon Pearce |
Group Creative Director | Gavin Lester |
Director de arte | Ryan Fluet |
Director de arte | Lou Flores |
Redator | Molly Grubbs |
Redator | Schuyler Vanden Bergh |
Produtor da agência | Beth Hagen |
Supervisor de conta | Lauren Ahearn |
Realizador | Dante Ariola |
Produtora | MJZ |
Director de fotografia | Toby Irwin |
Editor | Kirk Baxter |
Empresa de produção | Rock Paper Scissors |
Música | Elias Arts |
Som | Bob Gremore |
Som | juice |