Lexus - "Stay Ahead"

Argos have released a new campaign starring their iconic brand mascots, Connie and Trevor, who
have returned to showcase a range of unexpected Argos products, which help customers get lost in
the moment.

In the lead film, we follow a mystery chef creating a masterpiece in a high-end kitchen to the iconic
track ‘Battle Without Honor Or Humanity' from Kill Bill. As the film progresses, Trevor is revealed to be
the culinary master, inspired by the kitchen equipment Argos puts at his disposal. Channelling his
inner Marco Pierre White, Trevor pulls out all the stops to create his masterpiece. Which comes as
quite a surprise to a bewildered Connie.

The story continues to build on Argos’s brand platform - ‘There’s More To Argos’ - which launched last
year to showcase the range of unexpected and desirable products the retailer offers. Positioning
Argos as a destination for quality and style, as well as great value.

Developed by T&Pm, the film was directed by AirCastle and animated by ETC, with the characters
voiced by People Just Do Nothing’s Ruth Bratt and This Country’s Charlie Cooper.

The campaign will launch across TV, OOH, Social, Radio on May 10th.

Matt Moreland and Chris Clarke, Group Creative Directors at The&Partnership, said “At the heart
of this campaign is a lovely human truth - great products can give you ideas above your station. So
when it came to fancy cookware making somebody feel like a Michelin star chef, who better than Trev
to create this culinary masterpiece? We, like Trev, are very pleased with the end result. Connie less
so. AirCastle did a great job. It turned out much better than Trev’s meal.”