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Quentin Schweitzer
Quentin Schweitzer
Equipa criativa at Publicis Conseil
Paris, França
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TituloRomance
Agência
Campanha Les lectures captivantes
Anunciante Fnac
Marca KOBO+ By Fnac
Data da primeira Transmissão/Publicação 2021 / 12
Sector Empresarial Cultura, ócio e desporto
Filosofia L'illustrateur a détourné les codes de genres littéraires (polar, romance et science-fiction) pour donner vie à la campagne.
Problema Fort du succès de son offre Kobo, la Fnac veut renforcer sa position sur le marché du livre numérique dont la croissance s’est encore accélérée depuis 2 ans. Pour cela, la Fnac lance son abonnement ebook en partenariat avec Kobo+ : pour 9€99 par mois, les possesseurs de liseuses Kobo ont un accès illimité à une bibliothèque de plus de 500 000 livres numériques
Tipo de Mídia Imprensa e publicações
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Creative Lead
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Equipa criativa
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