Titulo | Overexplain |
Agência | BBDO New York |
Campanha | Overexplain |
Anunciante | Mars, Inc. |
Marca | Snickers Almond |
Data da primeira Transmissão/Publicação | 2018 / 4 |
Sector Empresarial | Barras doces |
História | This film is crafted specifically for viewing within social media feeds (Facebook and Instagram) that present video in a default setting with the sound turned OFF.;Brief Explanation;In this film we see a character introduce the SNICKERS ALMOND bar and continue to provide unnecessary explanation for 90 seconds, in one uninterrupted, stream-of-consciousness monologue. Meanwhile, a series of subtitles tells viewers NOT to listen to our hero, because he’s hungry and he’s just rambling about almonds. At the end, we see the title “You OVEREXPLAIN when you’re hungry” which plays off SNICKERS brand positioning and the simplicity of SNICKERS ALMOND. |
Tipo de Mídia | Social Media |
Comprimento | |
Group Planning Director | Annemarie Norris |
Planning Director | Christina Stoddard |
Senior Communications Planner | Sean Stogner |
Worldwide Chief Creative Officer | David Lubars |
Chief Creative Officer | Greg Hahn |
Director executivo criativo | Peter Kain |
Director executivo criativo | Gianfranco Arena |
Produtor executivo da agência | Anthony Curti |
Director de fotografia | Marc Laliberte Else |
Empresa de produção | Arcade Edit |
Colorização | Company 3 |
Mixer | Keith Reynaud |
Music Prod Company | Heard City |
Group Executive Producer | Amy Wertheimer |
Agency Account Team | Kirsten Flanik |
Agency Account Team | Susannah Keller |
Agency Account Team | Lisa Piliguian |
Agency Account Team | Tani Corbacho |
Agency Account Team | Aparna Joshi |
Agency Account Team | Blake Maraoui |
Editor | Dave Anderson |
Redator | Larissa Magera |
Director de arte | Tanner Thompson |
Director criativo | Scott Mahoney |
Director criativo | Dan Oliva |
Realizador | Steve Miller |
Produtor | Carla Tate |
Produtor | Fanny Cruz |
Produtor executivo | David Rolfe |
Produtor executivo | Gregg Carlesimo |
Produtor executivo | Frank Scherma |
Produtor executivo | Cathy Dunn |
Produtora | Radical Media |
Artista digital | Tristen Wake |
Artista digital | Tim Masick |
Director de fotografia | Eric Schmidt |