Pepsi - "Barrier"

BBDO Argentina

BBDO Argentina Buenos Aires, Argentina

5837

Marca: Pepsi
País: Argentina

Anunciante: PepsiCo Inc.

Titulo	Barrier
Titulo (língua original)	Spanish
Agência	BBDO Argentina
Campanha	Dare For More - Pepsi
Anunciante	PepsiCo Inc.
Marca	Pepsi
Data da primeira Transmissão/Publicação	2006 / 8
Sector Empresarial	Bebidas carbonadas
Legenda	Dare For More
História	The 3 ads of the campaign reflects: 1- a guy who comes up with the idea of disguising himself in a giant teddy bear costume only to be near the girl he likes. 2- A soccer player who makes a personal sacrifice for his team during a free kick of the opposing team. 3- A girl who manages to get her drivers license simply by persevering.
Filosofia	The idea of the campaign is telling short stories; ones that are closely related to the experience of teens. The spirit of the commercials is in tune with Pepsis irreverent, fresh and spontaneous communication. The campaign is directed to teens ranging from 13 to 19 years of age. Youths who are experiencing new things in their lives, who are starting to make independent decisions, who are undergoing a process of change and who are daring for more without, at the same time, alienating their parents. ¨Dare for more¨ is a clear call daring them to get more out of life.
Problema	To strengthens Pepsis Dare For More positioning. Developed by BBDO Argentina, the concept Dare for More is currently being used by Pepsi Worldwide.
Tipo de Mídia	Televisão
Comprimento	20 seconds
Mercado	Argentina
Director de contas	Daniel Albamonte
Director de publicidade	Guillermo Beade
Redator	Luciano Bellelli
Executivo de contas	Lucas Calatayud
Director de arte	Gustavo Chiocconi
Editor	Cesar Custodio
Director de fotografia	Javier Juliá
Realizador	Daniel Rosenfeld
Producer	Sebastian Torrella
Produtor da agência	Veronica Zeta
Produtora	Argentinacine
Pós-produção	FX Iturmendi
Produção musical	Pop Art/Arbol