| Titulo | Family is the new Rock'n'Roll |
| Agência | DLV BBDO |
| Campanha | Family is the new Rock'n'Roll |
| Anunciante | K48 |
| Marca | K48 |
| Posted | Janeiro 2021 |
| Sector Empresarial | Produção interativa |
| História | From the viewpoint of LGBTQ+ people in Italy, wanting a family is absurdly on a par with a socially subversive action, something against common morality and a symbol of pure transgression. In a word: rock’n’roll. Rolling Stone gets out into the street alongside Gay Pride in Milan to capture the faces, energy and love of a unique day and return them to LGBTQ+ people with a video that asks them to do the most rock’n’roll thing they can: start a family. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Director criativo | Angelo Ratti |
| Director de arte | Marco Boldrini |
| Redator | Riccardo Stazione |
| Realizador | D I • A L |
| Produtor da agência | Edoardo Taschini |
| Produtor da agência | Alice Garbelli |
| Produtora | K48 Milano |
| Sound Designer | The Log |
| Chief Creative Officer | Stefania Siani |
| Produtor executivo | Barbara Guieu |
| Pós produção | Bloom |
| Speaker | Gabriele Zunino |
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