| Titulo | #SponsoredByGatorade |
| Agência | DLV BBDO |
| Campanha | #SponsoredByGatorade |
| Anunciante | Stokely-Van Camp |
| Marca | Gatorade |
| Data da primeira Transmissão/Publicação | 2015 / 10 |
| Sector Empresarial | Bebidas carbonadas |
| Legenda | The more you sweat. The more you get |
| História | #SponsoredByGatorade is a unique sponsor program on your smartphone that encourages and rewards the athlete in you to keep training. |
| Filosofia | From sponsor of the best to sponsor who deserve. #SponsoredByGatoradeA unique sponsor program on your smartphone that encourages and rewards the athlete in you to keep training.By connecting all you sport devices to Sponsored By Gatorade, every time you work out you collect Gatorade points, which can be redeemed for 4 levels of rewards to support you and stay active on the program. |
| Problema | Every year millions of people start training with the best of intentions.Unfortunately, 73% of them will drop out any sport activities within 6 weeks.How to keep them motivated? |
| Resultado | In 4 months4.510.591 minutes workout53.283 benefit claimed736.000 participants86% of registered athletes keep training after 6 weeks. |
| Tipo de Mídia | Integrated Media/360 Activation |
| Comprimento | |
| Mais Informações | https://www.sponsoredbygatorade.it/ |
| Director executivo criativo | Federico Pepe |
| Director executivo criativo | Stefania Siani |
| Director criativo | Michele Picci |
| Head of TV | Alessandro Pancotti |
| Redator | Dario Lo Nardo |
| Director criativo | Andrea Jaccarino |
| Director criativo | Emanuele Viora |
| Director de arte | Vittorio Perotti |
| Designer | Vittorio Perotti |
| Executivo de contas | Lucia Scaffardi |
| Project Manager | Francesco Loprete |
| Designer gráfico | Luca Torresan |
| Planeador estratégico | Corinna Bonfanti |
| Director de contas | Daria D'Angelo |
| UX Designer | Vincenzo Radice |
| Web Developer | Filippo Sarzana |
| Project Manager | Alessandro Peroncini |
| Project Manager | Alessandro Musciolà |
| Creative Producer | Melina Mignani |
| Editor | Federico Maccagni |
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