| Titulo | Hyundai SmartSense 1 |
| Agência | Innocean Worldwide |
| Campanha | Hyundai SmartSense |
| Anunciante | Hyundai Motor Company |
| Marca | Hyundai |
| Data da primeira Transmissão/Publicação | 2022 / 1 |
| Sector Empresarial | Automóveis |
| Filosofia | What do you think about when you drive? Our brain is a machine that never rests. We process thoughts all the time, we often carry out tasks in automatic mode and without reasoning them too much. One of the main causes of traffic accidents is the lack of attention on the road. Our mind wanders with various topics when we are behind the wheel and we stop paying attention to what is in front of us and what really matters. According to data from the National Institute of Public Health (INSP), Mexico ranks seventh worldwide and third in the Latin American region in road accidents due to distraction. This problem needs the support of technology and Hyundai has a system that could save lives. |
| Tipo de Mídia | Imprensa e publicações |
| Creative Head | Danielo Castro |
| Director de arte | Galileo Butrón |
| Senior Copywriter | Mauricio Jimenez |
| Creative Producer | Aaron Bazan |
| Designer | Indra Islas |
| Diretor dos Negócios | Santiago Martínez |
| Account Manager | Mario Lee |
| Executivo de contas | Israel Castellanos |
| Marketing Director | Juan Carlos Ortega |
| Head of Marketing | Salvador Jordán |
| Head Of PR & Experiences | Gabriela Jerónimo |
| Marketing Specialist | Marisol Cortes |
| Fotógrafo | Claudio Napolitano |
| Produtor executivo | Betsabe Basanez |
| Pós produção | Hansel Lander |
More Work
SEE ALLHyundai SmartSense 3
- MARCA:
- Hyundai
- AGÊNCIA:
- Innocean Worldwide
Hyundai SmartSense 2
- MARCA:
- Hyundai
- AGÊNCIA:
- Innocean Worldwide
Dolls
- MARCA:
- Axe
- AGÊNCIA:
- MullenLowe SSP3 Colombia