Caroline Krediet
Strategic Planning Director at TAXI New York
New York, Estados Unidos
TituloCanvas
Agência
Campanha Canvas
Anunciante Spotify
Marca Spotify for Artists
Data da primeira Transmissão/Publicação 2019
Sector Empresarial Serviços de diversão e lazer online
Filosofia The challenge was to introduce and inspire the use of the new visual format within Spotify's App, Canvas. FIG created Canvas Records, a record store re-imagined, featuring 100+ fabricated records sleeves that showcased the best Canvases from cutting-edge artists. By creating these interactive, custom-designed sleeves with expanded graphic visuals and a seamless screen to play the track’s visual loop, attendees understood the power of the new format; browsing through engaging visuals led to discovering new music. Attendees scanned their favorite sleeves' code and instantly got the song on their phone.
Tipo de Mídia Case Study
Comprimento
Product Marketing Creator
Head of Creator Product Marketing
Music Marketing Manager Experiential
Founder
Chief Creative Officer
Chief Content Officer Partner
CEO Partner
CSO Partner
Strategy Lead
Director criativo
Director criativo
Director criativo
Design Director
Produtor executivo
Produtor executivo
Associate Producer
Studios Producer
Director of Integrated Business Affairs
Business Affairs Manager
Executive Director of Client Service
Group Account Director
Supervisor de conta
Group Project Manager
Director executivo criativo
Lead Producer
Creative technologist
Designer
Designer

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