| Titulo | Axe 2 Grind |
| Agência | BBH New York |
| Campanha | Axe 2 Grind |
| Anunciante | Unilever |
| Marca | Axe |
| Posted | Junho 2005 |
| Sector Empresarial | Desodorizantes |
| História | To introduce Axes longer-lasting bodyspray to jaded 15-24 year-old men, we created axe2grind.net. This tongue-in-cheek, grassroots website documented a rash of reports of young males who've been attacked by over-sexed women. To warn other men to watch their backs, axe2grind.net an amateurish/grassroots website - documented many photos, videos and audio files of these realistic, yet highly bizarre, incidents. One film included surveillance footage of a dry cleaning clerk smelling a male customer's underwear. In another, a spooked guy, hiding in an abandoned cabin, is terrified to see a pink, knee-high stiletto boot kick down his door. |
| Tipo de Mídia | Interatividade |
| Mercado | Estados Unidos |
| Mais Informações | www.axe2grind.net/axe2grind.html |
| Director criativo | William Gelner |
| Director de arte | Nick Klinkert |
| Redator | Tom Kraemer |
| Produtor | Jill Andresevic |
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