Fanta - "Wedding"

Publicis Sapient London

Publicis Sapient London London, Reino Unido

6165

Marca: Fanta
País: Reino Unido

Anunciante: Coca-Cola Company

Titulo	Wedding
Agência	Publicis Sapient London
Campanha	Wedding
Anunciante	Coca-Cola Company
Marca	Fanta
Posted	Julho 2004
Produto	Range
Sector Empresarial	Bebidas carbonadas
Legenda	Everything's fantastic with Fanta
História	A bride is jilted at the alter. She reaches for a Fanta and suddenly an optimistic guy in an orange suit appears, encouraging her to look on the bright side. The bride realises that things might not be so bad and decides to make the most of the situation and take her bridesmaids away on honeymoon with her.
Filosofia	There is an ageless desire to have fun, feel uplifted and make the most of life and its endless possibilities. Sometimes however, life can throw some curve balls at you and you need a little reminder to adopt the vibrant perspective again. The vibrancy of Fanta - rationally (fruity vibrant, taste) and emotionally optimistic, sociable, uninhibited, summery) compels people to dive in and taste the fun. This emotionally lifts people up, making their life a brighter, happer more vibrant place where the possibilities are endless. Fanta is intoxicating fun without the alcohol.
Problema	Fanta had experienced growth and momentum but this had been driven largely by new flavour launches. Brand presence had increased but it had struggled to build emotional bonds with consumers. Fanta also wished to make itself more relevant to a wider target audience and develop advertising to move it towards Powerbrand status.
Tipo de Mídia	Televisão e Cinema
Comprimento	30 seconds
Mercado	Reino Unido
Director criativo	Bruce Crouch
Director de arte	Neil Richardson
Redator	Olly Farrington
Realizador	Brian Buckley
Producer	Matt Buels
Director de contas	Jenny Turner
Produtor da agência	Amy Sherwin
Editor	John Smith
Música	Mark Campbell