MasterCard Corporate - "Security"

McCann Worldgroup

McCann Worldgroup New York, Estados Unidos

3270

Titulo	Security
Agência	McCann Worldgroup
Campanha	Heart of Commerce - MasterCard
Anunciante	Mastercard International
Marca	MasterCard Corporate
Posted	Outubro 2006
Produto	Heart of Commerce Campaign
Sector Empresarial	Cartões de crédito
História	MasterCard Worldwide Corporate Business to Business Campaign MasterCard is taken for granted. People just expect this little piece of plastic that lives in your wallet to work anywhere in the world 365 days a year, and rightly so. But its so much more than just a credit card. Our task was to communicate to business leaders, financial institutions and merchants around the world the way in which MasterCard Worldwide operates, and how their unique three-tiered business model strategically drives real value for all of MasterCards partners, putting it at The Heart of Commerce. Its a complex, multifaceted message, so we needed to devise an engaging vehicle to communicate the many benefits. The last thing we wanted were ads that looked Corporate and be like the usual wallpaper out there. You know the stuff with people of different nationalities wearing hard hats and carrying laptops in front of high tech buildings all over the world. Smiling.
Tipo de Mídia	Publicidade em revistas
Mercado	Estados Unidos
Redator	Robert Frost
Other	Joyce Thomas
Other	Jacqueline Messina
Other	Richard O'Leary
Director de arte	Michele Raso