Midea - "A Merry Midea Holiday"

Pereira O'Dell

Pereira O'Dell New York, Estados Unidos

2235

Marca: Midea
País: Estados Unidos

Anunciante: Midea

Titulo	A Merry Midea Holiday
Agência	Pereira O'Dell
Campanha	A Merry Midea Holiday
Anunciante	Midea
Marca	Midea
Data da primeira Transmissão/Publicação	2023 / 11
Sector Empresarial	Grandes electrodomésticos
Filosofia	‘A Merry Midea Holiday’: Pereira O’Dell’s seasonal campaign for Midea America features ‘Mr Grump’ Character Pereira O’Dell, creative agency of record for Midea, a major appliance manufacturer, is thrilled to share our latest campaign titled ‘A Merry Midea Holiday’. As the holiday season approaches, Midea is deviating from the conventional joyous gatherings to acknowledge the stress and chaos that often accompany the festivities. In a world saturated with holiday campaigns emphasizing perfect gatherings, Midea’s approach is rooted in one important cultural insight: during COVID, 70% of people secretly found relief in not hosting holiday events due to stress (source: American Psychiatric Association, 2021). "A Merry Midea Holiday" addresses the authentic sentiments of stress and disaster associated with the season – however, Midea's uniquely designed kitchen appliances promise to turn even the most pessimistic holiday gathering-goers into festive enthusiasts. Inspired by "The Grinch That Stole Christmas," the campaign revolves around a holiday “grump” (that’s Mr. Grump to you) navigating the chaos of a family gathering. However, a touch of Midea magic in the kitchen transforms his perspective, showcasing how Midea appliances can make holidays smoother and more enjoyable – melting his ice cold heart.
Tipo de Mídia	Televisão
Comprimento	60 seconds
Director de publicidade	Kurt Jovais
Director de publicidade	Susan Lanza
Director de publicidade	Jaclyn Dygos
Director de publicidade	Dalton Ryan
Founder / Creative Chairman	PJ Pereira
Chief Creative Officer	Robert Lambrechts
Director executivo criativo	Juliana Constantino
Director of Integrated Production	Darbi Fretwell
Business Affairs Manager	Shirley White
Director criativo	Julie Rutigliano
Director criativo	Fernando Passos
Director de arte	Megan Coats
Redator	Cain Luke
Head of Art	Eduardo Gomes
President	Natalie Nymark
Director of Brand Management	Erin Shanahan
Brand Director	Erica Black
Director of Brand Strategy	Lyndsey Fox
Brand Strategy Director	John Redmond
Director of Connections	Breanne Brock
Agência de Mídia	Hotspex Media
Produtora	Barrelhouse Productions
Realizador	John Keatley
Director de fotografia	Jay Feather
Chefe de produção	Josh Diaz
Production Manager	Reka Posta
Produtor de linha	Rob Cristiano
1st AD	Andrew Harrington
Designer de produção	Caity Birmingham
Guarda-roupa/estilista	Jessica Harrison
Food Stylist	Tyna Hoang
Post-production Producer	Phil Tang
Senior Editor	Collin Kriner
Assistant Editor	Gavin Libbey
Lead Motion Graphics Artist	Brady Lowery
Color Grade Artist	Nick Sanders
Sound Design and Mix	Levology Sound