Sergio Gordilho
Co-President/Chief Creative Officer at Africa
São Paulo, Brasil
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Anunciante AB Inbev
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Data da primeira Transmissão/Publicação
Sector Empresarial Cervejas, sidras
Filosofia In Brazil homophobia is so engrained in its culture it even reflects in its most popular sport: soccer. No first division league club uses the jersey number 24 – a number which has been long associated with homosexuality. Brahma beer entered the debate, triggering a huge movement against homophobia. In doing so it provoked Brazil’s biggest clubs into taking unprecedented action: having their best players wear number 24 jerseys. The results were surprising. The players from more than 20 clubs entered the field wearing the shirt number 24.

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Produtor da agência
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Chief Creative Officer
Director executivo criativo
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PR
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