Sergio Gordilho
Co-President/Chief Creative Officer at Africa
São Paulo, Brasil
TituloForbidden Number
Agência
Campanha Forbidden Number
Anunciante AB Inbev
Marca Ab InBev
Data da primeira Transmissão/Publicação 2019
Sector Empresarial Cervejas, sidras
Filosofia In Brazil homophobia is so engrained in its culture it even reflects in its most popular sport: soccer. No first division league club uses the jersey number 24 – a number which has been long associated with homosexuality. Brahma beer entered the debate, triggering a huge movement against homophobia. In doing so it provoked Brazil’s biggest clubs into taking unprecedented action: having their best players wear number 24 jerseys. The results were surprising. The players from more than 20 clubs entered the field wearing the shirt number 24.

Tipo de Mídia Relações públicas
Comprimento
Client Services
Client Services
Client Services
Client Services
Client Services
Produtora
Produtora
Produtor da agência
Produtor da agência
Produtor da agência
Realizador
Produção de som
Chief Creative Officer
Director executivo criativo
Director criativo
Redator
Redator
Redator
Director de arte
Director de arte
Director de arte
Director de arte
Digital Creative
Digital Creative
Digital Creative
Project Director
Project Manager
Project Manager
Project Producer
Project Producer
Content and Art
Director of Corporate Social Responsibility
PR
PR
PR
PR
PR

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started