Ministry of Tourism India - "Yoga Bus Panel 2"

Grey Worldwide India (Pvt.) Limited.

Grey Worldwide India (Pvt.) Limited. New Delhi, Índia

4357

Titulo	Yoga Bus Panel 2
Agência	Grey Worldwide India (Pvt.) Limited.
Campanha	Incredible India
Anunciante	Ministry of Tourism India
Marca	Ministry of Tourism India
Posted	Julho 2006
Sector Empresarial	Destinaçãoes (Países e lugares)
História	SUMMARY Commissioned by the Ministry of Tourism of the Government of India, Incredible India aimed to persuade affluent Europeans to holiday in India. The campaign accounted for a 15.1% increase in inbound foreign tourists in early 2006 over 2005. Hits to the website www.incredibleindia.org increased by over 80% over the campaign period and visits to the site increased by almost 40%. Furthermore, 11 promotions conducted through both above-the-line media and online received overwhelming responses at an average of 30,000 entries per promotion a dramatic increase from the historical average of 8,500 9,000
Tipo de Mídia	Transporte e veículos
Director criativo	Prathap Suthan
Director de arte	Jayant Mathew
Director de arte	Deepti Aurora Ahuja
Director de arte	Archana Dhanda
Account Manager	Ashutosh Khanna
Account Manager	Naresh Gupta
Account Manager	Sudhir Nair
Account Manager	Satyajit Sen
Account Manager	Ashutosh Sharma
Supervisor de publicidade	Amitabh Kant
Supervisor de publicidade	Leela Nandan
Illustrator	Rohit Kathuria
Illustrator	Shaibal Chatterjee
Stock de fotografia	Corbis
Stock de fotografia	Getty Images