Titulo | Yoga Bus Panel 1 |
Agência | Grey Worldwide India (Pvt.) Limited. |
Campanha | Incredible India |
Anunciante | Ministry of Tourism India |
Marca | Ministry of Tourism India |
Posted | Julho 2006 |
Sector Empresarial | Destinaçãoes (Países e lugares) |
História | SUMMARY Commissioned by the Ministry of Tourism of the Government of India, Incredible India aimed to persuade affluent Europeans to holiday in India. The campaign accounted for a 15.1% increase in inbound foreign tourists in early 2006 over 2005. Hits to the website www.incredibleindia.org increased by over 80% over the campaign period and visits to the site increased by almost 40%. Furthermore, 11 promotions conducted through both above-the-line media and online received overwhelming responses at an average of 30,000 entries per promotion a dramatic increase from the historical average of 8,500 9,000 |
Tipo de Mídia | Transporte e veículos |
Director criativo | Prathap Suthan |
Director de arte | Jayant Mathew |
Director de arte | Deepti Aurora Ahuja |
Director de arte | Archana Dhanda |
Account Manager | Ashutosh Khanna |
Account Manager | Naresh Gupta |
Account Manager | Sudhir Nair |
Account Manager | Satyajit Sen |
Account Manager | Ashutosh Sharma |
Supervisor de publicidade | Amitabh Kant |
Supervisor de publicidade | Leela Nandan |
Illustrator | Rohit Kathuria |
Illustrator | Shaibal Chatterjee |
Stock de fotografia | Corbis |
Stock de fotografia | Getty Images |