| Titulo | Perspectives (2mn) |
| Brief | Idea:We decided to show the issue from two different points of view at the same time, using a resourcethat allows us to know the story behind all that small warnings.An interactive fully synchronized double-sided film, developed specially for mobiles, that place users in the shoes of a victim of cyberbullying with just turning the screen 180º, helping them to uncover the actual reasons behind that suffering.Insight:In Argentina 6 out of 10 high school students were victims of cyberbullying. This country ranks high among the countries facing this issue, triggering more and more serious disorders in children.Adults tend to trivialize this without paying attention to the signals. |
| Agência |
Wunderman Buenos Aires
|
| Campanha |
Perspectives
|
| Anunciante |
Movistar
|
| Marca |
Movistar
|
| Posted | Novembro 2018 |
| Sector Empresarial | Serviços de telefone móvel
|
| História | In Argentina, 6 out of 10 kids have been cyberbullied. Unlike traditional bullying, cyberbullying can follow its victims everywhere, because it is online. However, 75% of children who suffer from cyberbullying never talk about it, thus limiting adults and peers to detect the signs. Movistar, one of the largest mobile phone company in Latin America recognized the natural relationship that telephone brands have with the problem as cell phones are the most used media for this type of harassment. Their objective was to create a campaign that would raise awareness of this issue by aligning it with their brand platform: “Choose to take care”. |
| Tipo de Mídia |
Interatividade
|
| Director executivo criativo |
Sebastian Tarazaga
|
| Director executivo criativo |
Dany Minaker
|
| Director criativo |
Matias Martty
|
| Director criativo |
Juan Calvo
|
| Redator |
Leonardo Arnelli
|
| Construtor de site |
Valeria Diaz
|
| Construtor de site |
Marcos Bazterrica
|
| Copywriter Social Media |
Nicolas Demichelle
|
| Art Director Social Media |
Francisco Cerrutti
|
| Chefe de produção |
Laura Martínez
|
| IT Director |
Francisco Facal
|
| Project Manager |
Bárbara Laffue
|
| Lead Developer |
Javier Corra
|
| Client Services Director |
Fabiana Antonelli
|
| Client Services Director |
Belén Yusso
|
| Director de contas |
Maria Jazhal
|
| Executivo de contas |
Paula Torres
|
| Produtora |
James Champ
|
| Realizador |
Martin Donozo
|
| Produtor executivo |
Jose Arnal
|
| Produtor executivo |
Adrian Aspani
|
| Producer |
Marco Pilosio
|
| Director de fotografia |
Daniel Ortega
|
| Editor |
Sebastian Mega
|
| Post-Production Coordinator |
Luis Staffolani
|
| Música |
Italians do it better
|
| Som |
Porta Estudio
|
| Supervisor de publicidade |
Romina Martinez Battista
|
| Supervisor de publicidade |
Almendra Ogdon
|
| Supervisor de publicidade |
Florencia Panizoni
|
| Supervisor de publicidade |
Agustina Iparraguirre
|
| Supervisor de publicidade |
Matias Infantino
|