The Fitzrovia Partnership - "Richard"

Stack

Stack London, Reino Unido

2795

Titulo	Richard
Agência	Stack
Campanha	Look Both Ways
Anunciante	The Fitzrovia Partnership
Marca	The Fitzrovia Partnership
Posted	Novembro 2019
Sector Empresarial	Governo e outras instituições
Legenda	Tottenham Court Road is now two-way
História	Tottenham Court Road turned from being a one-way street into a two-way road. Not long after, the accidents started to happen. Pedestrians who had been long used to a one-way system were forgetting to look both ways. And they were getting caught out. Since the shift, numerous accidents have taken place – some resulting in life-changing injuries. Which is why Stack, based at 90 Tottenham Court Road, decided to do something about it. We created a new campaign called ‘Look Both Ways’, which launches this week though outdoor, social and experiential channels. The campaign is a true community initiative. The work features people who work in businesses all along the famous street – from the pub landlords to shop staff, coffee shop baristas to personal trainers. Each eye-catching image shows the ambassadors simultaneously looking both ways across the street.
Tipo de Mídia	Exterior
Director executivo criativo	Iain Hunter
Director criativo	Dan Smith
Director criativo	Stephen Plaster
Produtor da agência	Robin Murray
Account Manager	Rachel Furness
Planeador	Nicola Nimmo
Planeador	James Champ
Agência de Mídia	The Gate
Planejador de Mídia	Muna Hussen
Director Brand Strategy & Advertising	JC Decaux