Turtle - "Dandi March"

J. Walter Thompson Kolkata

J. Walter Thompson Kolkata Kolkata, Índia

7794

Titulo	Dandi March
Agência	J. Walter Thompson Kolkata
Campanha	Turtle Khadi Collection
Anunciante	Turtle
Marca	Turtle
Data da primeira Transmissão/Publicação	2015 / 8
Sector Empresarial	Vestuário
História	Hand spun and hand woven, Khadi was referred to, by Mahatma Gandhi as the ‘livery of freedom’. It is a cloth that celebrates the true spirit and struggle of the Indian freedom movement. Turtle, one of the leading fashion brands of has been supporting the cause of Khadi weavers in India by adopting their villages and sourcing material from them. Which is why, on the occasion of India’s 69th Independence Day, Turtle decided to pay a tribute to the Khadi artisans of Inida by bringing out this campaign that depicts significant moments of India’s freedom struggle, with the art being co-created painstakingly with the Khadi weavers using a single strand of hand-spun thread.
Tipo de Mídia	Imprensa e publicações
National Creative Director	Senthil Kumar
Redator	Anurag Acharya
Director criativo	Arjun Mukherjee
Redator	Arjun Mukherjee
Director de arte	Sarasij Dasgupta
Illustrator	Jatisankar Bowmik
Illustrator	Gour Debnath
Fotógrafo	Ashish Saha
Account Manager	Ayan Chakraborty
Account Manager	Urmi Roy