Munch - "Thaalam"

Wunderman Thompson South Asia

Wunderman Thompson South Asia Mumbai, Índia

8055

Titulo	Thaalam
Agência	Wunderman Thompson South Asia
Campanha	Thaalam
Anunciante	Nestlé
Marca	Munch
Data da primeira Transmissão/Publicação	2022 / 3
Sector Empresarial	Chocolate
História	The film features the story of the first ever woman captain of the snake boat races, which has always been a male bastion. A young woman, a rookie first time captain played by Samantha is stumbling as the spotlight falls on her in the backwaters, her native place. The storytelling elevates the journey from that moment of self-doubt to the surge of self-confidence to finding her Thaalam and leading her team to victory. She finds her Thaalam to beat the odds stacked up against her and rises to the forefront on the big stage.
Filosofia	Wunderman Thompson India has launched a new multi-lingual campaign across all southern markets for Nestle Munch featuring actor Samantha Ruth Prabhu. Shot in the beautiful backwaters of Kerala, the TVC which has been released in Tamil, Telugu, Malayalam and Kannada, encourages youngsters to overcome self-doubt. The campaign is currently live across all mainstream television, mobile and social media platforms.
Tipo de Mídia	Televisão
Comprimento	108 seconds
Chief Creative Officer	Senthil Kumar
Realizador	Manoj Pillai
Música	Maestro Sameeruddin
Managing Partner	Joy Chauhan
Strategy and Planning Head	Shubhrojyoti Roy
Director de publicidade	Rupali Rattan
Actor/celebridade	Samantha Ruth Prabhu