| Titulo | On Rails |
| Titulo (língua original) | Auf Schienen |
| Agência | Springer & Jacoby Germany |
| Campanha | On Rails |
| Anunciante | DaimlerChrysler |
| Marca | Smart |
| Posted | Março 2005 |
| Produto | Forfour |
| Sector Empresarial | Automóveis pequenos e compactos |
| Legenda | Open your mind |
| Filosofia | The presentation of a new car takes place where it is least expected: on the Berlin subway rails - one week before it hits the street. Headline: "From April 24th also on the road. The smart forfour." |
| Problema | Following an extensive test Phase, the smart ForFour was introduced to the market in April 2004. Non-classic advertising promotions were used to generate product awareness. |
| Resultado | This spectacular promotion was witnessed by approximately 1 million subway guests. |
| Tipo de Mídia | Promoções e eventos |
| Comprimento | |
| Mercado | Alemanha |
| Director criativo | Matthias Harbeck |
| Director criativo | Dirk Haeusermann |
| Redator | Jan Krause |
| Redator | Daniel Ernsting |
| Redator | Christiane Rein |
| Director de arte | Alexander Sehrbrock |
| Director de arte | Nina Pohl |
| Director de arte | Birgit Hogrefe |
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