Norte Beer - "Presentation"

Saatchi & Saatchi Argentina

Saatchi & Saatchi Argentina Buenos Aires, Argentina

6901

Titulo	Presentation
Agência	Saatchi & Saatchi Argentina
Campanha	Norte The Best Excuse Ever
Anunciante	AB Inbev
Marca	Norte Beer
Posted	Junho 2011
Sector Empresarial	Cervejas, sidras
Filosofia	Men from the North of Argentina needed a good excuse to go to the bar to drink beer with their friends. They needed: The Best excuse Ever. For each Norte beer a man had at the bar, the brand allotted one minute of good deeds. A Norte team was in charge of the work. We put counters in the street with the accrued minutes. And the good deeds could be followed on the web. 50.043 minutes were supplied for the making of good deeds. The minutes were used to repair schools, improve parks, restore monuments, plant trees and clean up lakes. The campaign got the consumers' attention and the word of mouth was immediate. The buzz spread along different media: TV, Radio and Newspapers. Images of the restored places were broadcasted. The Major of Tucuman gave Norte the key of the city and they toasted together.
Tipo de Mídia	Televisão e Cinema
Comprimento	63 seconds
Director executivo criativo	Maxi Itzkoff
Director executivo criativo	Mariano Serkin
Director criativo	Fernando Militerno
Director de arte	Maxi Borrego
Redator	Diego Gueler
Produtor da agência	Adrian Aspani
Produtor da agência	Camilo Rojas
Produtor da agência	Lucas Delenikas
Director de contas	Jaime Vidal
Director de contas	Patricia Abelenda
Produtora	Primo
Realizador	Felipe & Pancho
Produtor executivo	Caro Cordini
Director de fotografia	Leandro Filloy