| Titulo | Fight Back |
| Agência | BBDO Singapore |
| Campanha | Fight Back |
| Anunciante | Pfizer |
| Marca | Nicorette |
| Posted | Mai 2005 |
| Sector Empresarial | OTC - Medicina tradicional |
| Legenda | Fight Back |
| História | We developed a 3D animation game that was sent out as a free DVD demo with popular magazines. |
| Filosofia | We created a 3D animation fighting game that could be sent as a free DVD demo with magazines. In the game, the character Kazami smokes a cigarette which pollutes the entire scene. The smoke ends up killing the challenger Chopper, the spectators and even Kazami himself. Those who played the game had no control over the deadly power of Kazami's cigarette. |
| Problema | To develop a quit-smoking campaign targetted at tech-savvy young adults. |
| Resultado | Sales for Nicorette increased by 250% during the campaign period compared to the previous year. |
| Tipo de Mídia | DM – Direct Mail |
| Mercado | Cingapura |
| Fotógrafo | Teo Chai Guan |
| Director de arte | Lilian Lee |
| Redator | Andrew McKechnie |
| Produtor da agência | Kerli Teo |
| Director criativo | Francis Wee |
| Efeitos de animação | VHQ |
| Produção musical | Yellow Box Studios |
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