fiftyfifty - "Winter in Germany - Film"

Havas Germany

Havas Germany Düsseldorf, Alemanha

5246

Esse anúncio faz parte da Coleção ACT Responsible

Marca: fiftyfifty
País: Alemanha

Anunciante: fiftyfifty

Titulo	Winter in Germany - Film
Agência	Havas Germany
Campanha	Winter in Germany
Anunciante	fiftyfifty
Marca	fiftyfifty
Data da primeira Transmissão/Publicação	2023 / 1
Sector Empresarial	Instituições, organizações não governamentais
História	In the last 10 years, the number of homeless people who have died of cold death has increased by 500%. Even if we believe that climate change will bring us warmer winters, the reality is different. Along with warmer periods, the number of days and nights with hard frost is unfortunately also increasing.
Filosofia	"FiftyFifty" - a non-profit homeless charity - wants to draw attention to this problem and show people how dangerous winter is for homeless people. To do this, for this campaign we used a thermal imaging camera and photographed real homeless people in their environment. The results are haunting snapshots. They show the body temperature of homeless people in contrast to passersby. In conjunction with the text, the contrast was further emphasized. In this way, we conveyed to the recipient a sense of the life-threatening problems faced by homeless people in the freezing cold - with one goal: bring people to rethink how they treat the homeless. Because every death from frostbite is unacceptable for a society and cannot leave us cold.
Tipo de Mídia	Case Study
Comprimento	62 seconds
Chief Creative Officer	Eric Schoeffler
Director de arte	Alexander Schon
Director de arte	Joane Calvano
International Client Service Director	Harald Jäger
Director de contas	Anna Berg
Account Manager	Isabell Rass
Senior Producer	Judith Domogalla
Content Creator	Leonard Krähahn
Produção	Leonard Krähahn
Produção	Alexander Schon
MUSIC Artist	Oliver Koletzki
Social media consultant	Katharina Ebenau