fiftyfifty - "Dog"

Havas Germany

Havas Germany Düsseldorf, Alemanha

1082

Titulo	Dog
Brief	We developed a campaign that showed the shameful social coldness that prevails in Germany by making people aware of how dangerous winter is for the homeless. In this way, we got people to rethink how they treat the homeless. Because every death from frostbite is unacceptable for our society.
Agência	Havas Germany
Campanha	Winter in Germany
Anunciante	fiftyfifty
Marca	fiftyfifty
Data da primeira Transmissão/Publicação	2023 / 1
Sector Empresarial	Instituições, organizações não governamentais
História	In the past ten years, the number of homeless people who have frozen to death in Germany has increased by a staggering 500%. To draw attention to this tragic reality, we launched a gripping campaign together with fiftyfifty. With the striking visuals from a thermal imaging camera, we wanted to highlight the existential problem of the homeless in the cold winter days and thus create more social warmth.
Tipo de Mídia	Cartaz
Chief Creative Officer	Eric Schoeffler
Director de arte	Alexander Schon
Director de arte	Joane Calvano
International Client Service Director	Harald Jäger
Director de contas	Anna Berg
Account Manager	Isabell Rass
Senior Producer	Judith Domogalla
Content Creator	Leonard Krähahn
Produção	Leonard Krähahn
Produção	Alexander Schon
MUSIC Artist	Oliver Koletzki
Social media consultant	Katharina Ebenau