| Titulo | Sport Shoe |
| Titulo (língua original) | Basket |
| Agência | Havas Paris |
| Campanha | National Week of the Handicap - Conseil Général de l'Oise |
| Anunciante | Conseil Général de l'Oise |
| Marca | Semaine Nationale du Handicap |
| Data da primeira Transmissão/Publicação | 2005 / 3 |
| Sector Empresarial | Instituições, organizações não governamentais |
| Legenda | There is no disabled people in sport. There are only sportsmen |
| Legenda (língua original) | Il n'y a pas d'handicapés dans le sport. Il n'y a que des sportifs |
| História | The image displays one training shoe in a sports locker. |
| História (língua original) | Le visuel montre une seule chaussure de basket dans un vestiaire. |
| Filosofia | The advertisements aim to capture the attention of the people of Oise and to heighten their awareness, at the same time showing them that, in spite of their handicap, disabled people have just as many rights as the able, whatever their occupation. |
| Filosofia (língua original) | Les annonces ont pour objectif d'interpeller et de sensibiliser les citoyens en leur démontrant que, malgré leur handicap, les personnes handicapées possèdent tout autant de droits que les personnes valides, et ce, dans quel que domaine que ce soit. |
| Problema | In March 2004, the governing body of the town of Oise became involved in a volunteer project aimed at the disabled. As a result, it made sure that all public facilities conformed to the conventions concerning ease of access and that one room in particular be allotted to them. As part of Disabled Week which took place from 14th to 20th March, the governing body in Oise launches an advertising campaign in order to heighten the sensibility of its citizens towards the disabled in a wide range of aspects of everyday life including sport, culture and transport and also to strongly emphasize its commitment. |
| Problema (língua original) | Depuis mars 2004, le Conseil Général de l'Oise s'est engagé pour une politique volontariste en faveur des personnes handicapées. Il veille ainsi à ce que l'ensemble des structures d'accueil au public réponde aux normes d'accessibilité et qu'un espace particulier leur soit également dédié. Dans le cadre de la semaine du handicap qui a lieu du 14 au 21 mars, le Conseil Général de l'Oise lance une campagne de publicité afin de sensibiliser au maximum les Isariens à la question du handicap dans des domaines tout aussi différentes que celui du sport, de la culture ou des transports et d'affirmer clairement son engagement. |
| Tipo de Mídia | Imprensa e publicações |
| Mercado | França |
| Director de arte | Bruno Banaszuk |
| Director de arte | Christophe Faureau |
| Redator | Chermine Assadian |
| Produtor | Benoit Niaudet |
| Fotógrafo | Philippe Vaurès |
| Director de publicidade | Xavier Mahe |
| Account Manager | Stéphane Schmaltz |
More Work
SEE ALLPalm
- MARCA:
- Semaine Nationale du Handicap
- AGÊNCIA:
- Havas Paris
Passport
- MARCA:
- Semaine Nationale du Handicap
- AGÊNCIA:
- Havas Paris
Note
- MARCA:
- Semaine Nationale du Handicap
- AGÊNCIA:
- Havas Paris