Titulo | Get Off My Insurance |
Agência | Arnold |
Campanha | Get Off My Insurance |
Anunciante | Progressive Insurance |
Marca | Progressive Insurance |
Data da primeira Transmissão/Publicação | 2019 / 6 |
Produto | Insurance |
Sector Empresarial | Seguros |
História | Every Father’s Day, fathers across the country receive all kinds of lame gifts from their kids. Neck ties. Shaving kits. And, most famously, bottles of cologne. It’s a yearly indignity made worse by the fact that more and more adult children are living at home well into their twenties, extending the financial burden on their parents. Can you imagine paying for your grown child’s food, water, lodging, and insurance, then receiving a tiny bottle of scented swill in return? So, this year for Father’s Day, we decided to launch a campaign that gave a voice to these frustrated, financially taxed fathers. Adopting the tone and manner of a high fashion cologne campaign, we encouraged grown children to give the Father’s Day gift that Dad himself would ask for, if only he could: get Off My Insurance. |
Tipo de Mídia | Case Study |
Comprimento | |
Audio Post Production | Sound Lounge |
Produtora | Station Film |
Pós-produção | EditBar |
Pós-produção | Brickyard VFX |
Chief Creative Officer | Icaro Doria |
Director executivo criativo | Sean McBride |
Director criativo | Nate Donabed |
Director criativo | Josh Kahn |
Director de arte | Ashley Herrin |
Director de arte | Helen Rieger |
Redator | Zoe Myers |
Produtor da agência | Mike Lawson |
Estrategista | Catherine Sheehan |
Managing Diretor | Vallerie Bettini |
Account Manager | Gail Felcher |
Account Manager | Aiden Keefer |
Realizador | Brendan Gibbons |
Director de fotografia | Tim Ives |
Producer | Geoff Clough |
Editor | Mike Reuter |
Sound Designer | Justin Kooy |