| Titulo | The Cost of Gold |
| Agência | DM9DDB |
| Campanha | The Cost of Gold |
| Anunciante | The Urihi Yanomami Association |
| Marca | The Urihi Yanomami Association |
| Posted | Março 2023 |
| Sector Empresarial | Acções caridade, fundações, voluntariado |
| Filosofia | The Yanomami are the largest indigenous group in the Amazon rainforest, and they have an alternative version of the Oscar statuette. Without using gold as a raw material, the object is shaped like the deity Omama and will be sent to the winners of the world’s most renowned movie awards. The idea was developed by the Brazilian agency DM9 and it is meant to draw global attention to the humanitarian crisis of the indigenous people caused by illegal gold extraction. Before the winners receive the statuette, twenty of the main Oscar nominees will receive a video message via social media from Junior Hekurari Yanomami, leader of the Urihi Associação Yanomami. The receiving stars include Angela Bassett, Jamie Lee Curtis, Kerry Condon, Stephanie Hsu, Hong Chau, Brendan Gleeson, Judd Hirsch, Brian Tyree Henry, Barry Keoghan, Ke Huy Quan, Brendan Fraser, Colin Farrell, Austin Butler, Bill Nighy, Paul Mescal, Andrea Riseborough, Cate Blanchett, Michelle Williams, Ana de Armas, and Michelle Yeoh. The action will also direct artists and the audience to a digital calculator that shows the social and natural impact each gram of illegal gold has on the Amazon Rainforest and the Yanomami people. “In your culture, gold means success. For my people, for the forest and the creatures that still remain in the Amazon, it means death and destruction”, says Junior. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Chief Creative Officer | Icaro Doria |
| Vice President (VP) | Laura Esteves |
| Equipa criativa | Cino Zucchi Architects |
| Equipa criativa | Diego Guerhardt |
| Equipa criativa | Pedro Rosadas |
| Produtor executivo | Alex Mehedff |
| Produtor executivo | Fabio Pinheiro |
| Produtor executivo | Sarina D'Avila |
| Coordinator | Maran Poian |
| Coordinator | Gabriel Sidorenko |
| Production Manager | Gabriel Sidorenko |
| Director de fotografia | Gabriel Cupaiolo |
| VFX Artist | JP Oliveira |
| VFX Artist | Michael Eduardo |
| Música | Will Bone |
| Chefe de produção | Vitor Zafer |
| Produtor executivo | Lu Novelli |
| SFX | Guilhermina de Paula |
| SFX | Bruno Rodrigues |
| Produtor | João Pedro Juknevicius |
| Chief Executive Officer (CEO) | Pipo Calazans |
| Chief Operating Officer (COO) | Thomas Tagliaferro |
| Estratégico Business Lead | Anita Souza |
| Director executivo criativo | Nina Marchetto Lucato |
| Equipa criativa | Bruno Anibal |
| Equipa criativa | CAIQUE LLAGUNO |
| Equipa criativa | Gus Souza |
| Content Producer | Jussara Coutinh |
| Content Producer | Giulia Lorenzetti |
| Gráficos | Flavio de Paula Rocco |
| Gráficos | Lindsay Oliveira |
| Planeador | Rafael Lisita |
| Media Manager | Flavia Carolina Ito |
| Realizador | Hanna Batista |
| Coordinator | Rafaela Pellegrino |
| Produtor | Jorge Luiz da Silva Souza Filho |
| Câmara | William Santos de Oliveira |
| Câmara | Ralysson de Oliveira Ramires |
| Câmara | Renerisson Magalhães Pinto |
| Drone Operator | Jean Steferson Oliveira Rufino |
| Artist | Felipe Corcione |
| Fotógrafo | Gil Inoue |
| Fotógrafo | Greta Cuneo |
| Editor | Kaluã Leite |
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