Icaro Doria
Co-President/Chief Creative Officer at DM9
Sao Paulo, Brasil
TituloDream
Agência
Campanha Dream
Anunciante Wildlife Conservation Film Festival
Marca WCFF
Data da primeira Transmissão/Publicação 2016 / 9
Sector Empresarial Meio ambiente e ecologia
Legenda Don't let the dream be extinct
História We show the impact of humans on the life of animals through a competing animated film that features several animals in different parts of the globe singing "I dreamed a dream" from Les Miserables as we watch their dream of a life being ruined by ruthless humans
Filosofia Using animation we show several animals singing the famous song "I dreamed a dream" as we see humans ruining the animals' dreams
Problema Humans continue to be the biggest cause of animal extinction. It's important to raise awareness of the impact we all have over the wildlife
Resultado The film had over 10 million views on social media without one single media dollar spent. It raised WCFF social media profile with a growth of 1400% and had an impact on the WCFF film festival with 60% growth of ticket sales
Tipo de Mídia Viral
Comprimento
Trilha sonora I dreamed a dream
Chief Creative Officer
Redator
Director de arte
Director criativo
Director criativo

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