The Guardian - "No need to shout"

Wieden+Kennedy

Wieden+Kennedy London, Reino Unido

4862

Titulo	No need to shout
Agência	Wieden+Kennedy
Campanha	2007 The Guardian
Anunciante	Guardian Media Group
Marca	The Guardian
Posted	Julho 2008
Sector Empresarial	Jornais, revistas e livros
Legenda	No need to shout everyday
Filosofia	We created a campaign that focuses on The Guardians founding principles and presents them in a visually striking way. The bold, colourful nature of the campaign reflects the colourful, engaging nature of The Guardian itself. The campaign launched in the UK in March 2007.
Problema	The Guardian is a UK newspaper founded in 1821. It is owned by the Scott Trust, a charitable foundation that aims to ensure the papers editorial independence and its continued commitment to the principles of liberal journalism. It was named National Newspaper of the Year at the 2006 British Press Awards. In order to attract new readers, the Guardian wanted our help to articulate their founding principles while countering non-readers misconceptions of the paper as being left-wing, lecturing and worthy. Our work also needed to recognise that in the world of todays media, The Guardian is more than just a newspaper. The web is a vitally important news channel and its a two way channel between The Guardian and its readers.
Tipo de Mídia	Imprensa e publicações
Mercado	Reino Unido
Director criativo	Tony Davidson
Director de arte	Ian Perkins
Redator	Sophie Bodoh
Director criativo	Michael Russoff
Director criativo	Marc Shillum