| Titulo | Enemy |
| Agência | AMV BBDO |
| Campanha | Enemy |
| Anunciante | Cancer Research UK |
| Marca | Cancer Research UK |
| Data da primeira Transmissão/Publicação | 2012 / 12 |
| Sector Empresarial | Associações de informação e de luta contra doenças |
| Legenda | One day we will beat cancer |
| Filosofia | The integrated campaign will take the charity’s advertising in a new direction, using thought-provoking and visually striking creative executions, highlighting the power of research in bringing forward the day all cancers are beaten. It is the first major advertising campaign Cancer Research UK has carried out since its brand refresh in September 2012, and aims to showcase the importance of its life-saving research; to make its work feel relevant; and to empower people to help beat cancer sooner by supporting the charity. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Produtora | Gorgeous Enterprises |
| Audio Post Production | Wave Studios |
| Account Manager | Rob Ronayne |
| Account Manager | Emily Elson |
| Account Manager | Helen Rae |
| Account Manager | Richard Arscott |
| Produtor da agência | Anita Sasdy |
| Planejador de Mídia | Geoff De Burca |
| Realizador | Frank Budgen |
| Fotógrafo | Nadav Kander |
| Producer | Rupert Smyth |
| Pós-produção | The Mill London |
| Planeador | Katie Dallas |
| Planeador | Emily Harlock |
| Planeador | Craig Mawdsley |
| Director de arte | Nadja Lossgott |
| Redator | Tim Riley |
| Director de publicidade | Richard Taylor |
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