| Titulo | X-Bomb |
| Agência | MullenLowe UK |
| Campanha | Staff as Stars - Halifax |
| Anunciante | Halifax plc |
| Marca | Halifax |
| Posted | Setembro 2002 |
| Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
| Filosofia | Taking on the High Street Banks by Communicating like a High Street Retailer This case describes how an integrated communications idea – “Staff as Stars”- transformed Halifax from a ‘former building society’ to an aggressive competitor to the big four clearing banks in the space of just 12 months. Taking its inspiration from retailers, not from banks, this case shows how the idea galvanised a 35,000 person organization, and cut through the most crowded sector in advertising, to produce a 150% increase in sales and 43% increase in profit per current account customer. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Reino Unido |
| Director criativo | Gary Betts |
| Director criativo | Malcolm Green |
| Redator | Malcolm Green |
| Director de arte | Gary Betts |
| Producer | Jason Dwyer |
| Produtor da agência | Helen Chattwell |
| Director de arte | Malcolm Green |
| Redator | Gary Betts |
| Realizador | Theo Delaney |
| Produtora | Big TV |
| Director de publicidade | Philip Hanson |
| Account Manager | Richard Warren |
| Managing Diretor | Richard Warren |
More Work
SEE ALLMatt & Mutt
- MARCA:
- Halifax
- AGÊNCIA:
- MullenLowe UK
Thoughts
- MARCA:
- Childline
- AGÊNCIA:
- MullenLowe UK