M&M's - "M&M's Finger Lickin' Good"

BBDO Canada

BBDO Canada Toronto, Canadá

Prêmios

5987

Marca: M&M's
País: Canadá

Anunciante: Mars, Inc.

Titulo	M&M's Finger Lickin' Good
Agência	BBDO Canada
Campanha	M&M's Finger Lickin' Good
Anunciante	Mars, Inc.
Marca	M&M's
Data da primeira Transmissão/Publicação	2019 / 4
Sector Empresarial	Chocolate
História	First used over 50 years ago, "Melts in your mouth, not in your hand" has become one of the most famous taglines in the history of advertising. But when M&M’S was about to launch its first ever line of chocolate bars, it realized the iconic slogan didn't make sense in this context. Because chocolate bars melt. Happily, there was another iconic tagline that would work perfectly. Unfortunately, it belonged to KFC. So M&M'S "borrowed" it. M&M’S Chocolate Bar – It’s Finger Lickin’ Good. Of course KFC reacted, kicking off a sweet social media buzz.
Tipo de Mídia	Social Media
Comprimento	102 seconds
Produtora	Flare BBDO
Agência de Mídia	MediaCom Canada
Social Media Agency	FleishmanHillard HighRoad
PR Agency	Citizen Relations
Additional Client	KFC Canada
Chief Creative Officer	Denise Rossetto
Chief Creative Officer	Todd Mackie
VP, Associate Creative Director	Derek Blais
Director de arte	James Leake
Director de arte	Marissa Mastenbroek
Redator	Jason Perdue
VP, Group Account Director	Stephanie Page
Director de contas	Stephanie Martins
Supervisor de conta	Sydney Starke
Executivo de contas	Sarah Atteck
Produtor executivo	Dave Lembke
Produtor	Rob Plaxton
Realizador	Jordan Dashner
Director de fotografia	Luke McCutcheon
Produtor	Robert Quan
Production Artist	Jason Rooney
Produtor	Janice Rebelo
Flame Artist	Andrew Hobbs
Audio Production Mangaer	Mike Rosnick
Editor	Jason Grebski
Colorist	Roslyn DiSanto