| Titulo | Shame |
| Agência | LyleBailie International |
| Campanha | Shame' Anti-Drink Driving - Department of the Environment |
| Anunciante | Department of the Environment Northern Ireland |
| Marca | DOE |
| Posted | Novembro 2002 |
| Produto | Anti-Drink Driving |
| Sector Empresarial | Segurança rodoviária |
| Resultado | This paper demonstrates how Shame the antidriving campaign contributed to 97% awareness, with 75% being very influenced by it; a 68% improvement in zero alcohol safe driving perceptions; a 35% decline in the acceptability of driving after ONE drink among the target audience; an improvement in the perception that drink driving is extremely shameful, increased to 97%; the target audience were responsible for 13.5% fewer deaths in 2001 compared to 2000. |
| Tipo de Mídia | Televisão |
| Comprimento | |
| Mercado | Reino Unido |
| Director criativo | David Lyle |
| Director criativo | Julie Bailie |
| Director de arte | Julie Bailie |
| Redator | Julie Bailie |
| Redator | David Lyle |
| Realizador | Syd Macartney |
| Director de publicidade | Jim Rankin |
| Director executivo criativo | David Lyle |
| Chief Executive | David Lyle |
| Advertising Psychologist | Dawn Reid |
| Director executivo criativo | Julie Bailie |
| Director de media | Robert Lyle |
| Director de publicidade | Wesley Shannon |