Sumário
Tony Nieves, President of MARCA Hispanic LLC, a joint venture with MARC USA, has held a variety of senior marketing and management positions in the U.S. and Latin America. He firmly believes that Hispanic advertising is no longer an afterthought to clients as evidenced by growing budgets and demands for creative excellence and accountability. That?s just what MARCA delivers with world-class strategic capabilities, provocative creative and disciplined processes for clients like PNC Bank, Infiniti, IDT, AARP and Rite Aid Corporation, looking to build brands in the Hispanic market.
Prior to launching MARCA, Tony was at Ogilvy & Mather overseeing several multi-national brands including the Hispanic assignment for Terra Networks, a division of Terra-Lycos. During his tenure at O&M, he served as Managing Director for its Latin American regional office in Miami and was General Manager for O&M Venezuela in Caracas. Before that, he served as Director of Client Services for O&M Argentina in Buenos Aires and held senior account management posts in O&M New York. Tony was also a partner and Chief Marketing Officer of SportsYA! Media and a strategic consultant for the Claxson Interactive Group.