Titulo | Tag on Traffic |
Agência | TBWA\NEBOKO |
Campanha | TomTom GO, the Democratization of Car Navigation |
Anunciante | TomTom International BV |
Marca | TomTom Go |
Posted | Julho 2006 |
Sector Empresarial | Acessórios e serviços de automóveis |
História | SUMMARY TomTom GO was launched in a market dominated by complex, expensive, built-in car navigation systems. TomTom GO managed to position itself not just as another technical product, but as an easy, smart and accessible consumer solution, moving to take a 57% market share. The market shifted from built-in navigation systems for premium cars to a consumer solution for everyone on the move. TomTom GO has become a solution for daily life, embraced by many consumers. The European penetration of car navigation has doubled within two years. TomTom GO has established itself as the European market leader. |
Tipo de Mídia | Televisão |
Comprimento | |
Director criativo | Matthijs Slot |
Director criativo | Ernst van Rossen |
Director de arte | Mischa Schreuder |
Director de arte | Ramon Stalenhoef |
Account Manager | Gert Jan Timmer |
Account Manager | Corliz de Jongh |
Account Manager | Danny van de Wetering |
Realizador | Michiel Mulder |
Produtora | Maarten.nl |
Supervisor de publicidade | Alexander Ribbink |
Supervisor de publicidade | Stephan van Kruisselberge |
Supervisor de publicidade | Harmen Treep |