Virgin Mobile - "Christmas Ad"

Host Havas

Host Havas Sydney, Austrália

Prêmios

4535

Marca: Virgin Mobile
País: Austrália

Anunciante: Virgin Mobile

Titulo	Christmas Ad
Agência	Host Havas
Campanha	Warren - Virgin Mobile
Anunciante	Virgin Mobile
Marca	Virgin Mobile
Posted	Junho 2004
Produto	Five Cent Text
Sector Empresarial	Serviços de telefone móvel
Legenda	Now even more desirable.
História	This is a story about one campaign featuring a remarkably unattractive, single and desperate young man called Warren and the results it delivered Virgin Mobile Australia.
Filosofia	This is a story about one campaign featuring a remarkably unattractive, single and desperate young man called Warren and the results it delivered Virgin Mobile Australia.
Problema	Develop a campaign to announce the launch of 5c text in a way that only Virgin Mobile would.
Resultado	Over and above being worth 10 million incremental dollars Warren helped propel VMA to its highest ever market placing, reverse a declining share, lower the average user age, acquire over 160,000 incremental customers, increase usage and reduce churn. The results were delivered quickly and economically at a time when the brand needed them most.
Resultado (língua original)	Over 10 weeks 0403 Warren received over 600,000 calls and SMS messages along with 150,000 unique visitors to www.hotwarren.com.au Sales increased by over 35% month on month with existing users making 15% more calls and sending 20% more text messages.
Tipo de Mídia	Televisão e Cinema
Comprimento	30 seconds
Mercado	Austrália
Planeador estratégico	Olly Taylor
Planning Director	Olly Taylor
Director de publicidade	Jonathon Marchbank
Managing Director	Jonathon Marchbank