Titulo | Press Conference 2 |
Agência | DDB Matrix |
Campanha | The Cows Want It Back - Arla Foods |
Anunciante | Arla Foods |
Marca | Cravendale |
Posted | Agosto 2004 |
Sector Empresarial | Leite e derivados |
Filosofia | Cravendales story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasnt entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit. Furthermore, the case provides exciting new learning by quantifying the value of integration. |
Resultado | Cravendales story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasnt entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit. Furthermore, the case provides exciting new learning by quantifying the value of integration. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Mercado | Reino Unido |
Econometrician | Les Binet |
Planeador | Elisa Edmonds |
Director de contas | Justin Notley |
Econometrician | Sara Donoghugh |
Planning Director | Sarah Carter |
Director de publicidade | Hanne Søndergaard |