Churchill Insurance - "Churchill Slide"

Engine UK

Engine UK London, Reino Unido

Prêmios

5985

Marca: Churchill Insurance
País: Reino Unido

Anunciante: Churchill Insurance

Titulo	Churchill Slide
Agência	Engine UK
Campanha	Churchill
Anunciante	Churchill Insurance
Marca	Churchill Insurance
Data da primeira Transmissão/Publicação	2021 / 2
Sector Empresarial	Seguros
Filosofia	ENGINE Creative takes Churchill to the funfair for a serene ride in the latest TV spot for the insurance brand. The spot is a reminder of the chill that Churchill helps customers to feel, even when there’s a hump in life’s road. The campaign highlights Churchill's immediate expenses payment which helps smooth the way for customers if things go south. Churchie, the company’s famous canine mascot, navigates these issues with his satisfying sense of calm. The ad, directed by Sam Pilling through Pulse Films, opens at the top of a big, colourful funfair slide. Churchie’s head is seen peering over the top as he starts to slide slowly downward, his face a picture of contentment. The shots pan to show children queuing up and whooshing down the slide around him as he takes things at his own relaxed pace. As he approaches a hump in the slide he starts to slow. He’s not bothered by this and we see his relaxed expression as his face ripples and he almost reaches a complete standstill. The voiceover says, “Should life come to a stop, we’ll give you up to £100 for immediate expenses, so you can keep things moving. Oh yes. Chill…Churchill.” Churchie slows almost to a complete stop, but (satisfyingly) he gets over the hump and continues. He builds up speed, sliding in his relaxed manner, looking supremely chilled. It’s enormously peaceful and soothing to watch. The camera pans out to show a fairground scene with lots of twinkling lights.
Tipo de Mídia	Televisão
Comprimento	30 seconds
Empresa de produção	Tenthree
Produtora	Pulse Films
Director executivo criativo	Leon Jaume
Director criativo	David Dearlove
Director criativo	Richard Nott
Director de arte	Jason Keet
Redator	James Hodson
Diretor de Estratégia	Elisa Edmonds
Diretor de Estratégia	Georgina Murray-Burton
Senior Strategist	Kath Morris
Client Managing Director	Torie Wilkinson
Senior Account Director	Chris Moger
Account Manager	Gabriella Ghigi
Project Manager	Sophie Richaume
Produtor da agência	Laura Melville
Produtor da agência	Henry Davies
Realizador	Sam Pilling
Produtor executivo	James Sorton
Produtor	Chris Harrison
Production Manager	Ben Burdock
Director de fotografia	Ben Fordesman
Designer de produção	Jon Henson
Editor	Ellie Johnson
Pós produção	Untold Studios
Empresa de design sonoro	Bark Studios
Music Supervision	Jonathan Watts
Music Supervision	Chloe Heatlie
Music Supervision	Adelphoi Music